Sponsorship Culture in the German University Popular Music Festival Market / / Dominik Nösner.
Music festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship. Dominik Nösner examines profes...
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| Superior document: | Title is part of eBook package: De Gruyter EBOOK PACKAGE Business and Economics 2023 English |
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| Place / Publishing House: | Bielefeld : : transcript Verlag, , [2023] ©2023 |
| Year of Publication: | 2023 |
| Language: | English |
| Series: | Transdisziplinäre Popkulturstudien ;
6 |
| Online Access: | |
| Physical Description: | 1 online resource (260 p.) |
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| Other title: | Frontmatter -- Contents -- Introduction -- Theoretical Perspective One: Sociodemographic Induced Challenges -- Theoretical Perspective Two: Eventization -- Theoretical Perspective Three: (Live) Popular Music (Cultures) -- Theoretical Perspective Four: Reality Model(s) and Cultural Program(s) -- Theoretical Perspectives Summary -- Operationalization and Methodological Approach -- Study One: Qualitative Exploratory Interviews / Organizer and Sponsors -- Study Two: Focus Group Interviews / Audience -- Study Three: Quantitative Surveys / Audience -- Overall Discussion -- Additional Chapter: COVID-19 -- References |
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| Summary: | Music festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship. Dominik Nösner examines professional stakeholder's assessments of the market as well as patterns of existing procedural elements of sponsorship culture, factors determining existing communication and decision-making culture and interrelations between sponsors and audience with emphasis on university popular music festivals. Building on that, he further explores motivational constructs for popular music festival attendance via a survey study. |
| Format: | Mode of access: Internet via World Wide Web. |
| ISBN: | 9783839465783 9783111319070 9783111319292 9783111318912 9783111318134 9783111024950 |
| DOI: | 10.1515/9783839465783?locatt=mode:legacy |
| Access: | restricted access |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Dominik Nösner. |