Sponsorship Culture in the German University Popular Music Festival Market / / Dominik Nösner.
Music festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship. Dominik Nösner examines profes...
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| Superior document: | Title is part of eBook package: De Gruyter EBOOK PACKAGE Business and Economics 2023 English |
|---|---|
| VerfasserIn: | |
| Place / Publishing House: | Bielefeld : : transcript Verlag, , [2023] ©2023 |
| Year of Publication: | 2023 |
| Language: | English |
| Series: | Transdisziplinäre Popkulturstudien ;
6 |
| Online Access: | |
| Physical Description: | 1 online resource (260 p.) |
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Table of Contents:
- Frontmatter
- Contents
- Introduction
- Theoretical Perspective One: Sociodemographic Induced Challenges
- Theoretical Perspective Two: Eventization
- Theoretical Perspective Three: (Live) Popular Music (Cultures)
- Theoretical Perspective Four: Reality Model(s) and Cultural Program(s)
- Theoretical Perspectives Summary
- Operationalization and Methodological Approach
- Study One: Qualitative Exploratory Interviews / Organizer and Sponsors
- Study Two: Focus Group Interviews / Audience
- Study Three: Quantitative Surveys / Audience
- Overall Discussion
- Additional Chapter: COVID-19
- References