Sponsorship Culture in the German University Popular Music Festival Market /

Sponsorship Culture in the German University Popular Music Festival Market / / Dominik Nösner.

Music festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship. Dominik Nösner examines profes...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter EBOOK PACKAGE Business and Economics 2023 English
VerfasserIn:
Nösner, Dominik,
Place / Publishing House:Bielefeld : : transcript Verlag, , [2023]
©2023
Year of Publication:2023
Language:English
Series:Transdisziplinäre Popkulturstudien ; 6
Online Access:
Physical Description:1 online resource (260 p.)
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490 0 |a Transdisziplinäre Popkulturstudien ;  |v 6 
505 0 0 |t Frontmatter --   |t Contents --   |t Introduction --   |t Theoretical Perspective One: Sociodemographic Induced Challenges --   |t Theoretical Perspective Two: Eventization --   |t Theoretical Perspective Three: (Live) Popular Music (Cultures) --   |t Theoretical Perspective Four: Reality Model(s) and Cultural Program(s) --   |t Theoretical Perspectives Summary --   |t Operationalization and Methodological Approach --   |t Study One: Qualitative Exploratory Interviews / Organizer and Sponsors --   |t Study Two: Focus Group Interviews / Audience --   |t Study Three: Quantitative Surveys / Audience --   |t Overall Discussion --   |t Additional Chapter: COVID-19 --   |t References 
506 0 |a restricted access  |u http://purl.org/coar/access_right/c_16ec  |f online access with authorization  |2 star 
520 |a Music festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship. Dominik Nösner examines professional stakeholder's assessments of the market as well as patterns of existing procedural elements of sponsorship culture, factors determining existing communication and decision-making culture and interrelations between sponsors and audience with emphasis on university popular music festivals. Building on that, he further explores motivational constructs for popular music festival attendance via a survey study. 
538 |a Mode of access: Internet via World Wide Web. 
546 |a In English. 
588 0 |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Mai 2023) 
650 0 |a Advertising  |z Germany. 
650 0 |a Corporate sponsorship  |z Germany. 
650 0 |a Music festivals  |z Germany  |x Finance. 
650 4 |a Cultural Management. 
650 4 |a Cultural Marketing. 
650 4 |a Event Management. 
650 4 |a Event Studies. 
650 4 |a Music Management. 
650 4 |a Music. 
650 4 |a Pop Music. 
650 4 |a Popular Culture. 
650 4 |a Popular Music. 
650 7 |a BUSINESS & ECONOMICS / Management.  |2 bisacsh 
653 |a Cultural Management. 
653 |a Cultural Marketing. 
653 |a Event Management. 
653 |a Event Studies. 
653 |a Music Management. 
653 |a Music. 
653 |a Pop Music. 
653 |a Popular Culture. 
653 |a Popular Music. 
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