Sponsorship Culture in the German University Popular Music Festival Market /

Sponsorship Culture in the German University Popular Music Festival Market / / Dominik Nösner.

Music festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship. Dominik Nösner examines profes...

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Superior document:Title is part of eBook package: De Gruyter EBOOK PACKAGE Business and Economics 2023 English
VerfasserIn:
Nösner, Dominik,
Place / Publishing House:Bielefeld : : transcript Verlag, , [2023]
©2023
Year of Publication:2023
Language:English
Series:Transdisziplinäre Popkulturstudien ; 6
Online Access:
Physical Description:1 online resource (260 p.)
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id 9783839465783
ctrlnum (DE-B1597)641220
(OCoLC)1369642254
collection bib_alma
record_format marc
spelling Nösner, Dominik, author. aut http://id.loc.gov/vocabulary/relators/aut
Sponsorship Culture in the German University Popular Music Festival Market / Dominik Nösner.
Bielefeld : transcript Verlag, [2023]
©2023
1 online resource (260 p.)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
text file PDF rda
Transdisziplinäre Popkulturstudien ; 6
Frontmatter -- Contents -- Introduction -- Theoretical Perspective One: Sociodemographic Induced Challenges -- Theoretical Perspective Two: Eventization -- Theoretical Perspective Three: (Live) Popular Music (Cultures) -- Theoretical Perspective Four: Reality Model(s) and Cultural Program(s) -- Theoretical Perspectives Summary -- Operationalization and Methodological Approach -- Study One: Qualitative Exploratory Interviews / Organizer and Sponsors -- Study Two: Focus Group Interviews / Audience -- Study Three: Quantitative Surveys / Audience -- Overall Discussion -- Additional Chapter: COVID-19 -- References
restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star
Music festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship. Dominik Nösner examines professional stakeholder's assessments of the market as well as patterns of existing procedural elements of sponsorship culture, factors determining existing communication and decision-making culture and interrelations between sponsors and audience with emphasis on university popular music festivals. Building on that, he further explores motivational constructs for popular music festival attendance via a survey study.
Mode of access: Internet via World Wide Web.
In English.
Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Mai 2023)
Advertising Germany.
Corporate sponsorship Germany.
Music festivals Germany Finance.
Cultural Management.
Cultural Marketing.
Event Management.
Event Studies.
Music Management.
Music.
Pop Music.
Popular Culture.
Popular Music.
BUSINESS & ECONOMICS / Management. bisacsh
Title is part of eBook package: De Gruyter EBOOK PACKAGE Business and Economics 2023 English 9783111319070
Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2023 English 9783111319292
Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2023 9783111318912 ZDB-23-DGG
Title is part of eBook package: De Gruyter EBOOK PACKAGE Economics 2023 9783111318134 ZDB-23-DBV
Title is part of eBook package: De Gruyter transcript Complete eBook Package 2023 9783111024950 ZDB-23-TGP
https://doi.org/10.1515/9783839465783?locatt=mode:legacy
https://www.degruyter.com/isbn/9783839465783
Cover https://www.degruyter.com/document/cover/isbn/9783839465783/original
language English
format eBook
author Nösner, Dominik,
Nösner, Dominik,
spellingShingle Nösner, Dominik,
Nösner, Dominik,
Sponsorship Culture in the German University Popular Music Festival Market /
Transdisziplinäre Popkulturstudien ;
Frontmatter --
Contents --
Introduction --
Theoretical Perspective One: Sociodemographic Induced Challenges --
Theoretical Perspective Two: Eventization --
Theoretical Perspective Three: (Live) Popular Music (Cultures) --
Theoretical Perspective Four: Reality Model(s) and Cultural Program(s) --
Theoretical Perspectives Summary --
Operationalization and Methodological Approach --
Study One: Qualitative Exploratory Interviews / Organizer and Sponsors --
Study Two: Focus Group Interviews / Audience --
Study Three: Quantitative Surveys / Audience --
Overall Discussion --
Additional Chapter: COVID-19 --
References
author_facet Nösner, Dominik,
Nösner, Dominik,
author_variant d n dn
d n dn
author_role VerfasserIn
VerfasserIn
author_sort Nösner, Dominik,
title Sponsorship Culture in the German University Popular Music Festival Market /
title_full Sponsorship Culture in the German University Popular Music Festival Market / Dominik Nösner.
title_fullStr Sponsorship Culture in the German University Popular Music Festival Market / Dominik Nösner.
title_full_unstemmed Sponsorship Culture in the German University Popular Music Festival Market / Dominik Nösner.
title_auth Sponsorship Culture in the German University Popular Music Festival Market /
title_alt Frontmatter --
Contents --
Introduction --
Theoretical Perspective One: Sociodemographic Induced Challenges --
Theoretical Perspective Two: Eventization --
Theoretical Perspective Three: (Live) Popular Music (Cultures) --
Theoretical Perspective Four: Reality Model(s) and Cultural Program(s) --
Theoretical Perspectives Summary --
Operationalization and Methodological Approach --
Study One: Qualitative Exploratory Interviews / Organizer and Sponsors --
Study Two: Focus Group Interviews / Audience --
Study Three: Quantitative Surveys / Audience --
Overall Discussion --
Additional Chapter: COVID-19 --
References
title_new Sponsorship Culture in the German University Popular Music Festival Market /
title_sort sponsorship culture in the german university popular music festival market /
series Transdisziplinäre Popkulturstudien ;
series2 Transdisziplinäre Popkulturstudien ;
publisher transcript Verlag,
publishDate 2023
physical 1 online resource (260 p.)
contents Frontmatter --
Contents --
Introduction --
Theoretical Perspective One: Sociodemographic Induced Challenges --
Theoretical Perspective Two: Eventization --
Theoretical Perspective Three: (Live) Popular Music (Cultures) --
Theoretical Perspective Four: Reality Model(s) and Cultural Program(s) --
Theoretical Perspectives Summary --
Operationalization and Methodological Approach --
Study One: Qualitative Exploratory Interviews / Organizer and Sponsors --
Study Two: Focus Group Interviews / Audience --
Study Three: Quantitative Surveys / Audience --
Overall Discussion --
Additional Chapter: COVID-19 --
References
isbn 9783839465783
9783111319070
9783111319292
9783111318912
9783111318134
9783111024950
callnumber-first H - Social Science
callnumber-subject HD - Industries, Land Use, Labor
callnumber-label HD59
callnumber-sort HD 259.35 N67 42023
geographic_facet Germany.
Germany
url https://doi.org/10.1515/9783839465783?locatt=mode:legacy
https://www.degruyter.com/isbn/9783839465783
https://www.degruyter.com/document/cover/isbn/9783839465783/original
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 659 - Advertising & public relations
dewey-full 659.285
dewey-sort 3659.285
dewey-raw 659.285
dewey-search 659.285
doi_str_mv 10.1515/9783839465783?locatt=mode:legacy
oclc_num 1369642254
work_keys_str_mv AT nosnerdominik sponsorshipcultureinthegermanuniversitypopularmusicfestivalmarket
status_str n
ids_txt_mv (DE-B1597)641220
(OCoLC)1369642254
carrierType_str_mv cr
hierarchy_parent_title Title is part of eBook package: De Gruyter EBOOK PACKAGE Business and Economics 2023 English
Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2023 English
Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2023
Title is part of eBook package: De Gruyter EBOOK PACKAGE Economics 2023
Title is part of eBook package: De Gruyter transcript Complete eBook Package 2023
is_hierarchy_title Sponsorship Culture in the German University Popular Music Festival Market /
container_title Title is part of eBook package: De Gruyter EBOOK PACKAGE Business and Economics 2023 English
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