The Roots and Uses of Marketing Knowledge : : A Critical Inquiry into the Theory and Practice of Marketing /

The Roots and Uses of Marketing Knowledge : : A Critical Inquiry into the Theory and Practice of Marketing / / Terry Smith.

Marketing theory is often developed in isolation not collaboration; theoretical perspectives sometimes are ignorant of the diversity of marketing practice. In “The roots and uses of marketing knowledge: a critical inquiry into the theory and practice of marketing”, the author engages with the vital...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter DG Ebook Package English 2020
VerfasserIn:
Smith, Terry,
Place / Publishing House:Berlin ;, Boston : : De Gruyter, , [2020]
©2020
Year of Publication:2020
Language:English
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Physical Description:1 online resource (XVI, 219 p.)
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