Consumer behavior knowledge for effective sports and event marketing / edited by Lynn R. Kahle, Angeline G. Close.
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| TeilnehmendeR: | |
| Year of Publication: | 2011 |
| Language: | English |
| Online Access: | |
| Physical Description: | xxxiv, 314 p. :; ill. |
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| Bibliography: | Includes bibliographical references and indexes. |
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| ISBN: | 9780415873574 9780415873581 0203844114 (Master ebook) 9780203844113 (electronic bk.) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | edited by Lynn R. Kahle, Angeline G. Close. |