Consumer behavior knowledge for effective sports and event marketing / edited by Lynn R. Kahle, Angeline G. Close.
Saved in:
: | |
---|---|
TeilnehmendeR: | |
Year of Publication: | 2011 |
Language: | English |
Online Access: | |
Physical Description: | xxxiv, 314 p. :; ill. |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Table of Contents:
- section 1. Influencing behaviors in society and sports
- section 2. Building relationships with consumers through sports
- section 3. Providing service to consumers through sports and event sponsorship.