Consumer behavior knowledge for effective sports and event marketing / edited by Lynn R. Kahle, Angeline G. Close.
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| Year of Publication: | 2011 |
| Language: | English |
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| Physical Description: | xxxiv, 314 p. :; ill. |
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Table of Contents:
- section 1. Influencing behaviors in society and sports
- section 2. Building relationships with consumers through sports
- section 3. Providing service to consumers through sports and event sponsorship.