Consumer behavior knowledge for effective sports and event marketing / edited by Lynn R. Kahle, Angeline G. Close.
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| Year of Publication: | 2011 |
| Language: | English |
| Online Access: | |
| Physical Description: | xxxiv, 314 p. :; ill. |
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500668330 |
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(MiAaPQ)500668330 (Au-PeEL)EBL668330 (CaPaEBR)ebr10452479 (CaONFJC)MIL303739 (OCoLC)705929251 |
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Consumer behavior knowledge for effective sports and event marketing [electronic resource] / edited by Lynn R. Kahle, Angeline G. Close. New York : Psychology Press, 2011. xxxiv, 314 p. : ill. Includes bibliographical references and indexes. section 1. Influencing behaviors in society and sports -- section 2. Building relationships with consumers through sports -- section 3. Providing service to consumers through sports and event sponsorship. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Consumer behavior. Sports Marketing. Special events Marketing. Communication in marketing. Electronic books. Kahle, Lynn R. Close, Angeline. ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=668330 Click to View |
| language |
English |
| format |
Electronic eBook |
| author2 |
Kahle, Lynn R. Close, Angeline. ProQuest (Firm) |
| author_facet |
Kahle, Lynn R. Close, Angeline. ProQuest (Firm) ProQuest (Firm) |
| author2_variant |
l r k lr lrk a c ac |
| author2_role |
TeilnehmendeR TeilnehmendeR TeilnehmendeR |
| author_corporate |
ProQuest (Firm) |
| author_sort |
Kahle, Lynn R. |
| title |
Consumer behavior knowledge for effective sports and event marketing |
| spellingShingle |
Consumer behavior knowledge for effective sports and event marketing section 1. Influencing behaviors in society and sports -- section 2. Building relationships with consumers through sports -- section 3. Providing service to consumers through sports and event sponsorship. |
| title_full |
Consumer behavior knowledge for effective sports and event marketing [electronic resource] / edited by Lynn R. Kahle, Angeline G. Close. |
| title_fullStr |
Consumer behavior knowledge for effective sports and event marketing [electronic resource] / edited by Lynn R. Kahle, Angeline G. Close. |
| title_full_unstemmed |
Consumer behavior knowledge for effective sports and event marketing [electronic resource] / edited by Lynn R. Kahle, Angeline G. Close. |
| title_auth |
Consumer behavior knowledge for effective sports and event marketing |
| title_new |
Consumer behavior knowledge for effective sports and event marketing |
| title_sort |
consumer behavior knowledge for effective sports and event marketing |
| publisher |
Psychology Press, |
| publishDate |
2011 |
| physical |
xxxiv, 314 p. : ill. |
| contents |
section 1. Influencing behaviors in society and sports -- section 2. Building relationships with consumers through sports -- section 3. Providing service to consumers through sports and event sponsorship. |
| isbn |
9780203844113 (electronic bk.) |
| callnumber-first |
H - Social Science |
| callnumber-subject |
HF - Commerce |
| callnumber-label |
HF5415 |
| callnumber-sort |
HF 45415.32 C65866 42011 |
| genre |
Electronic books. |
| genre_facet |
Electronic books. |
| url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=668330 |
| illustrated |
Illustrated |
| dewey-hundreds |
700 - Arts & recreation |
| dewey-tens |
790 - Sports, games & entertainment |
| dewey-ones |
796 - Athletic & outdoor sports & games |
| dewey-full |
796.06/98 |
| dewey-sort |
3796.06 298 |
| dewey-raw |
796.06/98 |
| dewey-search |
796.06/98 |
| oclc_num |
705929251 |
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AT kahlelynnr consumerbehaviorknowledgeforeffectivesportsandeventmarketing AT closeangeline consumerbehaviorknowledgeforeffectivesportsandeventmarketing AT proquestfirm consumerbehaviorknowledgeforeffectivesportsandeventmarketing |
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n |
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(MiAaPQ)500668330 (Au-PeEL)EBL668330 (CaPaEBR)ebr10452479 (CaONFJC)MIL303739 (OCoLC)705929251 |
| is_hierarchy_title |
Consumer behavior knowledge for effective sports and event marketing |
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noLinkedField noLinkedField noLinkedField |
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