The Roots and Uses of Marketing Knowledge : : A Critical Inquiry into the Theory and Practice of Marketing / / Terry Smith.
Marketing theory is often developed in isolation not collaboration; theoretical perspectives sometimes are ignorant of the diversity of marketing practice. In “The roots and uses of marketing knowledge: a critical inquiry into the theory and practice of marketing”, the author engages with the vital...
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Place / Publishing House: | Berlin ;, Boston : : De Gruyter, , [2020] ©2020 |
Year of Publication: | 2020 |
Language: | English |
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Physical Description: | 1 online resource (XVI, 219 p.) |
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Smith, Terry, author. aut http://id.loc.gov/vocabulary/relators/aut The Roots and Uses of Marketing Knowledge : A Critical Inquiry into the Theory and Practice of Marketing / Terry Smith. Berlin ; Boston : De Gruyter, [2020] ©2020 1 online resource (XVI, 219 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Frontmatter -- Acknowledgements -- Contents -- Macrostructure of this book -- Part 1: Foundations of Knowledge -- Introduction to Part 1: Foundations of Knowledge -- 1. Introduction -- 2. Philosophical underpinnings of inquiry into marketing knowledge -- 3. Knowledge relationships in marketing -- 4. Methodological approaches to inquiry into marketing knowledge -- Part 2: Findings of Inquiry -- Introduction to Part 2: Findings of Inquiry -- 5. Synopsis of findings -- 6. Contextual perspectives: Marketing as it is practised -- 7. Conceptual perspectives: Marketing as it is theorised -- 8. Pedagogical perspectives: Marketing as it is taught -- 9. A new Marketing Knowledge Process Model -- References -- Abbreviations -- List of Figures -- List of Tables -- Index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star Marketing theory is often developed in isolation not collaboration; theoretical perspectives sometimes are ignorant of the diversity of marketing practice. In “The roots and uses of marketing knowledge: a critical inquiry into the theory and practice of marketing”, the author engages with the vital conversation about how marketing knowledge is created, disseminated and consumed, looking beyond the traditional reification of practice in theory and verification of theory in practice. The ontology of this work is anchored in subjective individual meaning; the epistemological stance assumes that this meaning is socially constructed. Consequently, rich empirical data, grounded in the context of experiential evidence, is extracted from a comprehensive range of marketing constituencies: academics, practitioners, managers, consultants, authors, lecturers and students. In its examination of the polarities, hybridity and iterative flow of marketing knowledge creation and consumption, this text posits a cohesive argument for a theory/practice bipartite fusion not dichotomy, adding valuable insights into the textual, contextual and pedagogical representations of marketing knowledge. The history and future of marketing knowledge is examined with the aid of instructive illustrations and insightful first-hand experience. Drawing on extensive qualitative research from a broad range of influential producers and vital consumers, Dr. Smith presents a relevant, exciting marketing knowledge framework which will be a vital resource for academics, students and practitioners. Issued also in print. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 27. Jan 2023) Marketing. BUSINESS & ECONOMICS / Marketing / Research. bisacsh Connection and disconnection. Explicit knowledge. Marketing Practice. Marketing Theory. Tacit knowledge. Title is part of eBook package: De Gruyter DG Ebook Package English 2020 9783110696288 Title is part of eBook package: De Gruyter DG Plus DeG Package 2020 Part 1 9783110696271 Title is part of eBook package: De Gruyter De Gruyter English eBooks 2020 - UC 9783110659061 Title is part of eBook package: De Gruyter EBOOK PACKAGE Business and Economics 2020 English 9783110704792 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2020 English 9783110704716 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2020 9783110704518 ZDB-23-DGG Title is part of eBook package: De Gruyter EBOOK PACKAGE Economics 2020 9783110704624 ZDB-23-DBV EPUB 9783110631890 print 9783110631142 https://doi.org/10.1515/9783110631708 https://www.degruyter.com/isbn/9783110631708 Cover https://www.degruyter.com/document/cover/isbn/9783110631708/original |
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English |
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author |
Smith, Terry, Smith, Terry, |
spellingShingle |
Smith, Terry, Smith, Terry, The Roots and Uses of Marketing Knowledge : A Critical Inquiry into the Theory and Practice of Marketing / Frontmatter -- Acknowledgements -- Contents -- Macrostructure of this book -- Part 1: Foundations of Knowledge -- Introduction to Part 1: Foundations of Knowledge -- 1. Introduction -- 2. Philosophical underpinnings of inquiry into marketing knowledge -- 3. Knowledge relationships in marketing -- 4. Methodological approaches to inquiry into marketing knowledge -- Part 2: Findings of Inquiry -- Introduction to Part 2: Findings of Inquiry -- 5. Synopsis of findings -- 6. Contextual perspectives: Marketing as it is practised -- 7. Conceptual perspectives: Marketing as it is theorised -- 8. Pedagogical perspectives: Marketing as it is taught -- 9. A new Marketing Knowledge Process Model -- References -- Abbreviations -- List of Figures -- List of Tables -- Index |
author_facet |
Smith, Terry, Smith, Terry, |
author_variant |
t s ts t s ts |
author_role |
VerfasserIn VerfasserIn |
author_sort |
Smith, Terry, |
title |
The Roots and Uses of Marketing Knowledge : A Critical Inquiry into the Theory and Practice of Marketing / |
title_sub |
A Critical Inquiry into the Theory and Practice of Marketing / |
title_full |
The Roots and Uses of Marketing Knowledge : A Critical Inquiry into the Theory and Practice of Marketing / Terry Smith. |
title_fullStr |
The Roots and Uses of Marketing Knowledge : A Critical Inquiry into the Theory and Practice of Marketing / Terry Smith. |
title_full_unstemmed |
The Roots and Uses of Marketing Knowledge : A Critical Inquiry into the Theory and Practice of Marketing / Terry Smith. |
title_auth |
The Roots and Uses of Marketing Knowledge : A Critical Inquiry into the Theory and Practice of Marketing / |
title_alt |
Frontmatter -- Acknowledgements -- Contents -- Macrostructure of this book -- Part 1: Foundations of Knowledge -- Introduction to Part 1: Foundations of Knowledge -- 1. Introduction -- 2. Philosophical underpinnings of inquiry into marketing knowledge -- 3. Knowledge relationships in marketing -- 4. Methodological approaches to inquiry into marketing knowledge -- Part 2: Findings of Inquiry -- Introduction to Part 2: Findings of Inquiry -- 5. Synopsis of findings -- 6. Contextual perspectives: Marketing as it is practised -- 7. Conceptual perspectives: Marketing as it is theorised -- 8. Pedagogical perspectives: Marketing as it is taught -- 9. A new Marketing Knowledge Process Model -- References -- Abbreviations -- List of Figures -- List of Tables -- Index |
title_new |
The Roots and Uses of Marketing Knowledge : |
title_sort |
the roots and uses of marketing knowledge : a critical inquiry into the theory and practice of marketing / |
publisher |
De Gruyter, |
publishDate |
2020 |
physical |
1 online resource (XVI, 219 p.) Issued also in print. |
contents |
Frontmatter -- Acknowledgements -- Contents -- Macrostructure of this book -- Part 1: Foundations of Knowledge -- Introduction to Part 1: Foundations of Knowledge -- 1. Introduction -- 2. Philosophical underpinnings of inquiry into marketing knowledge -- 3. Knowledge relationships in marketing -- 4. Methodological approaches to inquiry into marketing knowledge -- Part 2: Findings of Inquiry -- Introduction to Part 2: Findings of Inquiry -- 5. Synopsis of findings -- 6. Contextual perspectives: Marketing as it is practised -- 7. Conceptual perspectives: Marketing as it is theorised -- 8. Pedagogical perspectives: Marketing as it is taught -- 9. A new Marketing Knowledge Process Model -- References -- Abbreviations -- List of Figures -- List of Tables -- Index |
isbn |
9783110631708 9783110696288 9783110696271 9783110659061 9783110704792 9783110704716 9783110704518 9783110704624 9783110631890 9783110631142 |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
callnumber-label |
HF5415 |
callnumber-sort |
HF 45415 S643 42020 |
url |
https://doi.org/10.1515/9783110631708 https://www.degruyter.com/isbn/9783110631708 https://www.degruyter.com/document/cover/isbn/9783110631708/original |
illustrated |
Not Illustrated |
doi_str_mv |
10.1515/9783110631708 |
oclc_num |
1138519161 |
work_keys_str_mv |
AT smithterry therootsandusesofmarketingknowledgeacriticalinquiryintothetheoryandpracticeofmarketing AT smithterry rootsandusesofmarketingknowledgeacriticalinquiryintothetheoryandpracticeofmarketing |
status_str |
n |
ids_txt_mv |
(DE-B1597)530305 (OCoLC)1138519161 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter DG Ebook Package English 2020 Title is part of eBook package: De Gruyter DG Plus DeG Package 2020 Part 1 Title is part of eBook package: De Gruyter De Gruyter English eBooks 2020 - UC Title is part of eBook package: De Gruyter EBOOK PACKAGE Business and Economics 2020 English Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2020 English Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2020 Title is part of eBook package: De Gruyter EBOOK PACKAGE Economics 2020 |
is_hierarchy_title |
The Roots and Uses of Marketing Knowledge : A Critical Inquiry into the Theory and Practice of Marketing / |
container_title |
Title is part of eBook package: De Gruyter DG Ebook Package English 2020 |
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