Methods for assessing brand value : a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model / / Tatiana Soto J.
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| TeilnehmendeR: | |
| Year of Publication: | 2008 |
| Language: | English |
| Online Access: | |
| Physical Description: | v, 97 p. :; col. ill. |
| Notes: | Cover title. |
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