Brand anarchy : managing corporate reputation / / Steve Earl and Stephen Waddington.
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Year of Publication: | 2012 |
Language: | English |
Online Access: | |
Physical Description: | xvi, 256 p. |
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Bibliography: | Includes bibliographical references and index. |
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ISBN: | 9781408157220 9781408159699 (electronic bk.) |
Hierarchical level: | Monograph |
Statement of Responsibility: | Steve Earl and Stephen Waddington. |