Brand anarchy : managing corporate reputation /

Brand anarchy : managing corporate reputation / / Steve Earl and Stephen Waddington.

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ProQuest (Firm)
Earl, Steve.
TeilnehmendeR:
Waddington, Stephen.
ProQuest (Firm)
Year of Publication:2012
Language:English
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Physical Description:xvi, 256 p.
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record_format marc
spelling Earl, Steve.
Brand anarchy [electronic resource] : managing corporate reputation / Steve Earl and Stephen Waddington.
London : Bloomsbury Pub., 2012.
xvi, 256 p.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Brand name products.
Product management.
Corporate image.
Electronic books.
Waddington, Stephen.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=863153 Click to View
language English
format Electronic
eBook
author Earl, Steve.
spellingShingle Earl, Steve.
Brand anarchy managing corporate reputation /
author_facet Earl, Steve.
Waddington, Stephen.
ProQuest (Firm)
ProQuest (Firm)
author_variant s e se
author2 Waddington, Stephen.
ProQuest (Firm)
author2_variant s w sw
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Earl, Steve.
title Brand anarchy managing corporate reputation /
title_sub managing corporate reputation /
title_full Brand anarchy [electronic resource] : managing corporate reputation / Steve Earl and Stephen Waddington.
title_fullStr Brand anarchy [electronic resource] : managing corporate reputation / Steve Earl and Stephen Waddington.
title_full_unstemmed Brand anarchy [electronic resource] : managing corporate reputation / Steve Earl and Stephen Waddington.
title_auth Brand anarchy managing corporate reputation /
title_new Brand anarchy
title_sort brand anarchy managing corporate reputation /
publisher Bloomsbury Pub.,
publishDate 2012
physical xvi, 256 p.
isbn 9781408159699 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HD - Industries, Land Use, Labor
callnumber-label HD69
callnumber-sort HD 269 B7 E27 42012
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=863153
illustrated Not Illustrated
oclc_num 782877294
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AT waddingtonstephen brandanarchymanagingcorporatereputation
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(CaPaEBR)ebr10535519
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(OCoLC)782877294
is_hierarchy_title Brand anarchy managing corporate reputation /
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