Brands laid bare : using market research for evidence-based brand management / / Kevin Ford.
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| TeilnehmendeR: | |
| Year of Publication: | 2005 |
| Language: | English |
| Online Access: | |
| Physical Description: | viii, 158 p. :; ill. |
| Notes: | Includes index. |
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| ISBN: | 0470012838 |
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| Hierarchical level: | Monograph |
| Statement of Responsibility: | Kevin Ford. |