Methods for assessing brand value : a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model / / Tatiana Soto J.
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| TeilnehmendeR: | |
| Year of Publication: | 2008 |
| Language: | English |
| Online Access: | |
| Physical Description: | v, 97 p. :; col. ill. |
| Notes: | Cover title. |
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| Bibliography: | Includes bibliographical references. |
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| ISBN: | 9783836658720 9783836608725 (electronic bk.) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Tatiana Soto J. |