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J., Tatiana Soto.
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Methods for assessing brand value : a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model / / Tatiana Soto J.
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J., Tatiana Soto. [ ]
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ProQuest (Firm) [ ]
;
ProQuest (Firm) [ TeilnehmendeR ]
Published:
2008.
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