Methods for assessing brand value : a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /

Methods for assessing brand value : a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model / / Tatiana Soto J.

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J., Tatiana Soto.
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2008
Language:English
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Physical Description:v, 97 p. :; col. ill.
Notes:Cover title.
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record_format marc
spelling J., Tatiana Soto.
Methods for assessing brand value [electronic resource] : a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model / Tatiana Soto J.
Hamburg : Diplomica Verlag, 2008.
v, 97 p. : col. ill.
Cover title.
Zugl. Fachhochschule Osnabruck, Osnabruck, Deutschland, MA-Thesis/Master, 2007.
Includes bibliographical references.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Branding (Marketing)
Brand name products Valuation.
Corporate image.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=616809 Click to View
language English
format Thesis
Electronic
eBook
author J., Tatiana Soto.
spellingShingle J., Tatiana Soto.
Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
author_facet J., Tatiana Soto.
ProQuest (Firm)
ProQuest (Firm)
author_variant t s j ts tsj
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort J., Tatiana Soto.
title Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
title_sub a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
title_full Methods for assessing brand value [electronic resource] : a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model / Tatiana Soto J.
title_fullStr Methods for assessing brand value [electronic resource] : a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model / Tatiana Soto J.
title_full_unstemmed Methods for assessing brand value [electronic resource] : a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model / Tatiana Soto J.
title_auth Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
title_new Methods for assessing brand value
title_sort methods for assessing brand value a comparison between the interbrand model and the bbdos brand equity evaluator model /
publisher Diplomica Verlag,
publishDate 2008
physical v, 97 p. : col. ill.
isbn 9783836608725 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HD - Industries, Land Use, Labor
callnumber-label HD69
callnumber-sort HD 269 B7 J7 42008
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=616809
illustrated Illustrated
oclc_num 694343273
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is_hierarchy_title Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
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