Methods for assessing brand value : a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model / / Tatiana Soto J.
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Year of Publication: | 2008 |
Language: | English |
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Physical Description: | v, 97 p. :; col. ill. |
Notes: | Cover title. |
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J., Tatiana Soto. Methods for assessing brand value [electronic resource] : a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model / Tatiana Soto J. Hamburg : Diplomica Verlag, 2008. v, 97 p. : col. ill. Cover title. Zugl. Fachhochschule Osnabruck, Osnabruck, Deutschland, MA-Thesis/Master, 2007. Includes bibliographical references. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Branding (Marketing) Brand name products Valuation. Corporate image. Electronic books. ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=616809 Click to View |
language |
English |
format |
Thesis Electronic eBook |
author |
J., Tatiana Soto. |
spellingShingle |
J., Tatiana Soto. Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model / |
author_facet |
J., Tatiana Soto. ProQuest (Firm) ProQuest (Firm) |
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t s j ts tsj |
author2 |
ProQuest (Firm) |
author2_role |
TeilnehmendeR |
author_corporate |
ProQuest (Firm) |
author_sort |
J., Tatiana Soto. |
title |
Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model / |
title_sub |
a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model / |
title_full |
Methods for assessing brand value [electronic resource] : a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model / Tatiana Soto J. |
title_fullStr |
Methods for assessing brand value [electronic resource] : a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model / Tatiana Soto J. |
title_full_unstemmed |
Methods for assessing brand value [electronic resource] : a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model / Tatiana Soto J. |
title_auth |
Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model / |
title_new |
Methods for assessing brand value |
title_sort |
methods for assessing brand value a comparison between the interbrand model and the bbdos brand equity evaluator model / |
publisher |
Diplomica Verlag, |
publishDate |
2008 |
physical |
v, 97 p. : col. ill. |
isbn |
9783836608725 (electronic bk.) |
callnumber-first |
H - Social Science |
callnumber-subject |
HD - Industries, Land Use, Labor |
callnumber-label |
HD69 |
callnumber-sort |
HD 269 B7 J7 42008 |
genre |
Electronic books. |
genre_facet |
Electronic books. |
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https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=616809 |
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Illustrated |
oclc_num |
694343273 |
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Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model / |
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