Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / / by David Taylor.
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| TeilnehmendeR: | |
| Year of Publication: | 2004 |
| Language: | English |
| Online Access: | |
| Physical Description: | ix, 162 p. :; ill. |
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| Bibliography: | Includes bibliographical references (p. [151]-153) and index. |
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| ISBN: | 0470862114 (cloth : alk. paper) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | by David Taylor. |