Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /

Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / / by David Taylor.

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ProQuest (Firm)
Taylor, David, 1964-
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2004
Language:English
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Physical Description:ix, 162 p. :; ill.
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(CaPaEBR)ebr10113998
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(OCoLC)475880296
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record_format marc
spelling Taylor, David, 1964-
Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor.
Brandstretch
Chichester, England ; Hoboken, NJ : J. Wiley, c2004.
ix, 162 p. : ill.
Includes bibliographical references (p. [151]-153) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Brand name products Management.
Branding (Marketing)
Brand name products Valuation Management.
Product management.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=176389 Click to View
language English
format Electronic
eBook
author Taylor, David, 1964-
spellingShingle Taylor, David, 1964-
Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
author_facet Taylor, David, 1964-
ProQuest (Firm)
ProQuest (Firm)
author_variant d t dt
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Taylor, David, 1964-
title Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
title_sub why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
title_full Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor.
title_fullStr Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor.
title_full_unstemmed Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor.
title_auth Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
title_new Brand stretch
title_sort brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
publisher J. Wiley,
publishDate 2004
physical ix, 162 p. : ill.
callnumber-first H - Social Science
callnumber-subject HD - Industries, Land Use, Labor
callnumber-label HD69
callnumber-sort HD 269 B7 T393 42004
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=176389
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/27
dewey-sort 3658.8 227
dewey-raw 658.8/27
dewey-search 658.8/27
oclc_num 475880296
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