Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / / by David Taylor.
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| Year of Publication: | 2004 |
| Language: | English |
| Online Access: | |
| Physical Description: | ix, 162 p. :; ill. |
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| 001 | 500176389 | ||
| 003 | MiAaPQ | ||
| 005 | 20200520144314.0 | ||
| 006 | m o d | | ||
| 007 | cr cn||||||||| | ||
| 008 | 031119s2004 enka sb 001 0 eng | ||
| 020 | |z 0470862114 (cloth : alk. paper) | ||
| 035 | |a (MiAaPQ)500176389 | ||
| 035 | |a (Au-PeEL)EBL176389 | ||
| 035 | |a (CaPaEBR)ebr10113998 | ||
| 035 | |a (CaONFJC)MIL27143 | ||
| 035 | |a (OCoLC)475880296 | ||
| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HD69.B7 |b T393 2004 | |
| 082 | 0 | 4 | |a 658.8/27 |2 22 |
| 100 | 1 | |a Taylor, David, |d 1964- | |
| 245 | 1 | 0 | |a Brand stretch |h [electronic resource] : |b why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / |c by David Taylor. |
| 246 | 1 | 8 | |a Brandstretch |
| 260 | |a Chichester, England ; |a Hoboken, NJ : |b J. Wiley, |c c2004. | ||
| 300 | |a ix, 162 p. : |b ill. | ||
| 504 | |a Includes bibliographical references (p. [151]-153) and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Brand name products |x Management. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Brand name products |x Valuation |x Management. | |
| 650 | 0 | |a Product management. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=176389 |z Click to View |