Augmented customer strategy : : CRM in the digital age / / edited by Gilles N'Goala, Virginie Pez-Perard, Isabelle Prim-Allaz.
Saved in:
TeilnehmendeR: | |
---|---|
Place / Publishing House: | London : : John Wiley & Sons, Incorporated,, [2019] 2019 |
Year of Publication: | 2019 |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (331 pages) |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Dynamic customer strategy : : today's CRM / / John F. Tanner, Jr.
by: Tanner, John F.,
Published: (2014.) -
Connected CRM : : implementing a big-data-driven, customer-centric business strategy / / David Williams.
by: Williams, David,
Published: (2014.) -
Handbook of CRM : achieving excellence in customer management / / Adrian Payne.
by: Payne, Adrian.
Published: (2006.) -
Strategic customer management : integrating relationship marketing and CRM / / Adrian Payne, Pennie Frow.
by: Payne, Adrian.
Published: (2013.) -
CRM unplugged : releasing CRM's strategic value / / Philip Bligh, Douglas Turk.
by: Bligh, Philip.
Published: (c2004.)