Augmented customer strategy : : CRM in the digital age / / edited by Gilles N'Goala, Virginie Pez-Perard, Isabelle Prim-Allaz.
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Place / Publishing House: | London : : John Wiley & Sons, Incorporated,, [2019] 2019 |
Year of Publication: | 2019 |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (331 pages) |
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ISBN: | 9781786303721 9781119618249 (ebook) |
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Hierarchical level: | Monograph |
Statement of Responsibility: | edited by Gilles N'Goala, Virginie Pez-Perard, Isabelle Prim-Allaz. |