Augmented customer strategy : : CRM in the digital age /

Augmented customer strategy : : CRM in the digital age / / edited by Gilles N'Goala, Virginie Pez-Perard, Isabelle Prim-Allaz.

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TeilnehmendeR:
N'Goala, Gilles,
Pez-Perard, Virginie,
Prim-Allaz, Isabelle,
Place / Publishing House:London : : John Wiley & Sons, Incorporated,, [2019]
2019
Year of Publication:2019
Language:English
Online Access:
Physical Description:1 online resource (331 pages)
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id 5005761265
ctrlnum (MiAaPQ)5005761265
(Au-PeEL)EBL5761265
(OCoLC)1099525260
collection bib_alma
record_format marc
spelling Augmented customer strategy : CRM in the digital age / edited by Gilles N'Goala, Virginie Pez-Perard, Isabelle Prim-Allaz.
London : John Wiley & Sons, Incorporated, [2019]
2019
1 online resource (331 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Customer relations Management.
Customer relations Management Data processing.
Electronic books.
N'Goala, Gilles, editor.
Pez-Perard, Virginie, editor.
Prim-Allaz, Isabelle, editor.
Print version: Augmented customer strategy : CRM in the digital age. London : John Wiley & Sons, Incorporated, c2019 331 pages 9781786303721 (DLC) 2019930585
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5761265 Click to View
language English
format eBook
author2 N'Goala, Gilles,
Pez-Perard, Virginie,
Prim-Allaz, Isabelle,
author_facet N'Goala, Gilles,
Pez-Perard, Virginie,
Prim-Allaz, Isabelle,
author2_variant g n gn
v p p vpp
i p a ipa
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
title Augmented customer strategy : CRM in the digital age /
spellingShingle Augmented customer strategy : CRM in the digital age /
title_sub CRM in the digital age /
title_full Augmented customer strategy : CRM in the digital age / edited by Gilles N'Goala, Virginie Pez-Perard, Isabelle Prim-Allaz.
title_fullStr Augmented customer strategy : CRM in the digital age / edited by Gilles N'Goala, Virginie Pez-Perard, Isabelle Prim-Allaz.
title_full_unstemmed Augmented customer strategy : CRM in the digital age / edited by Gilles N'Goala, Virginie Pez-Perard, Isabelle Prim-Allaz.
title_auth Augmented customer strategy : CRM in the digital age /
title_new Augmented customer strategy :
title_sort augmented customer strategy : crm in the digital age /
publisher John Wiley & Sons, Incorporated,
publishDate 2019
physical 1 online resource (331 pages)
isbn 9781119618249 (e-book)
9781786303721
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.5 A946 42019
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5761265
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.812
dewey-sort 3658.812
dewey-raw 658.812
dewey-search 658.812
oclc_num 1099525260
work_keys_str_mv AT ngoalagilles augmentedcustomerstrategycrminthedigitalage
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AT primallazisabelle augmentedcustomerstrategycrminthedigitalage
status_str n
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is_hierarchy_title Augmented customer strategy : CRM in the digital age /
author2_original_writing_str_mv noLinkedField
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