Effective CRM using predictive analytics / / Antonios Chorianopoulos.
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| Place / Publishing House: | West Sussex, England : : Wiley,, 2016. 2016 |
| Year of Publication: | 2016 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (390 pages) :; illustrations |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9781119011552 9781119011569 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Antonios Chorianopoulos. |