The brand gym : a practical workout to gain and retain brand leadership / / David Taylor and David Nichols.
"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Work...
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| Year of Publication: | 2010 |
| Edition: | 2nd ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | xiv, 239 p. :; ill. |
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