The brand gym : a practical workout to gain and retain brand leadership / / David Taylor and David Nichols.
"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Work...
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| Year of Publication: | 2010 |
| Edition: | 2nd ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | xiv, 239 p. :; ill. |
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| 020 | |z 9780470686195 (hbk.) | ||
| 020 | |z 0470686197 (hbk.) | ||
| 020 | |a 9780470665046 (electronic bk.) | ||
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| 050 | 4 | |a HD69.B7 |b T39 2010 | |
| 082 | 0 | 4 | |a 658.8/27 |2 22 |
| 100 | 1 | |a Taylor, David, |d 1964- | |
| 245 | 1 | 4 | |a The brand gym |h [electronic resource] : |b a practical workout to gain and retain brand leadership / |c David Taylor and David Nichols. |
| 250 | |a 2nd ed. | ||
| 260 | |a Chichester, U.K. : |b Wiley, |c 2010. | ||
| 300 | |a xiv, 239 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"-- |c Provided by publisher. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a Product management. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Nichols, David, |d 1967- | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=564953 |z Click to View |