The brand gym : a practical workout to gain and retain brand leadership /

The brand gym : a practical workout to gain and retain brand leadership / / David Taylor and David Nichols.

"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Work...

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ProQuest (Firm)
Taylor, David, 1964-
TeilnehmendeR:
Nichols, David, 1967-
ProQuest (Firm)
Year of Publication:2010
Edition:2nd ed.
Language:English
Online Access:
Physical Description:xiv, 239 p. :; ill.
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record_format marc
spelling Taylor, David, 1964-
The brand gym [electronic resource] : a practical workout to gain and retain brand leadership / David Taylor and David Nichols.
2nd ed.
Chichester, U.K. : Wiley, 2010.
xiv, 239 p. : ill.
Includes bibliographical references and index.
"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"-- Provided by publisher.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Brand name products.
Product management.
Electronic books.
Nichols, David, 1967-
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=564953 Click to View
language English
format Electronic
eBook
author Taylor, David, 1964-
spellingShingle Taylor, David, 1964-
The brand gym a practical workout to gain and retain brand leadership /
author_facet Taylor, David, 1964-
Nichols, David, 1967-
ProQuest (Firm)
ProQuest (Firm)
author_variant d t dt
author2 Nichols, David, 1967-
ProQuest (Firm)
author2_variant d n dn
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Taylor, David, 1964-
title The brand gym a practical workout to gain and retain brand leadership /
title_sub a practical workout to gain and retain brand leadership /
title_full The brand gym [electronic resource] : a practical workout to gain and retain brand leadership / David Taylor and David Nichols.
title_fullStr The brand gym [electronic resource] : a practical workout to gain and retain brand leadership / David Taylor and David Nichols.
title_full_unstemmed The brand gym [electronic resource] : a practical workout to gain and retain brand leadership / David Taylor and David Nichols.
title_auth The brand gym a practical workout to gain and retain brand leadership /
title_new The brand gym
title_sort the brand gym a practical workout to gain and retain brand leadership /
publisher Wiley,
publishDate 2010
physical xiv, 239 p. : ill.
edition 2nd ed.
isbn 9780470665046 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HD - Industries, Land Use, Labor
callnumber-label HD69
callnumber-sort HD 269 B7 T39 42010
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=564953
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/27
dewey-sort 3658.8 227
dewey-raw 658.8/27
dewey-search 658.8/27
oclc_num 700687368
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