UnMarketing : : everything has changed and nothing is different / / Scott Stratten, Alison Stratten.
"Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to...
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| Place / Publishing House: | Hoboken : : Wiley,, [2017] 2017 |
| Year of Publication: | 2017 |
| Edition: | Second edition. |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (307 pages) :; illustrations |
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