Sustainable Marketing, Branding and CSR in the Digital Economy / / edited by Wilson Ozuem, Silvia Ranfagni.
Sustainable marketing practice is essential for developing a more comprehensive understanding of consumers' purchase decisions in dynamic digital marketing environments. Scholars and practitioners conceive sustainable marketing practices as episodic, predicated on temporal practices in response...
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| Place / Publishing House: | Basel : : MDPI - Multidisciplinary Digital Publishing Institute,, 2023. |
| Year of Publication: | 2023 |
| Language: | English |
| Physical Description: | 1 online resource (120 pages) |
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