Sustainable Marketing, Branding and CSR in the Digital Economy / / edited by Wilson Ozuem, Silvia Ranfagni.
Sustainable marketing practice is essential for developing a more comprehensive understanding of consumers' purchase decisions in dynamic digital marketing environments. Scholars and practitioners conceive sustainable marketing practices as episodic, predicated on temporal practices in response...
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| Place / Publishing House: | Basel : : MDPI - Multidisciplinary Digital Publishing Institute,, 2023. |
| Year of Publication: | 2023 |
| Language: | English |
| Physical Description: | 1 online resource (120 pages) |
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| Summary: | Sustainable marketing practice is essential for developing a more comprehensive understanding of consumers' purchase decisions in dynamic digital marketing environments. Scholars and practitioners conceive sustainable marketing practices as episodic, predicated on temporal practices in response to emerging digital environments. Consumers are increasingly becoming aware of the ecological issues that their consumption creates in the marketplace. |
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| ISBN: | 3036570977 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | edited by Wilson Ozuem, Silvia Ranfagni. |