Sustainable Marketing, Branding and CSR in the Digital Economy /

Sustainable Marketing, Branding and CSR in the Digital Economy / / edited by Wilson Ozuem, Silvia Ranfagni.

Sustainable marketing practice is essential for developing a more comprehensive understanding of consumers' purchase decisions in dynamic digital marketing environments. Scholars and practitioners conceive sustainable marketing practices as episodic, predicated on temporal practices in response...

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TeilnehmendeR:
Ozuem, Wilson,
Ranfagni. Silvia,
Place / Publishing House:Basel : : MDPI - Multidisciplinary Digital Publishing Institute,, 2023.
Year of Publication:2023
Language:English
Physical Description:1 online resource (120 pages)
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spelling Sustainable Marketing, Branding and CSR in the Digital Economy / edited by Wilson Ozuem, Silvia Ranfagni.
Basel : MDPI - Multidisciplinary Digital Publishing Institute, 2023.
1 online resource (120 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Description based on publisher supplied metadata and other sources.
Sustainable marketing practice is essential for developing a more comprehensive understanding of consumers' purchase decisions in dynamic digital marketing environments. Scholars and practitioners conceive sustainable marketing practices as episodic, predicated on temporal practices in response to emerging digital environments. Consumers are increasingly becoming aware of the ecological issues that their consumption creates in the marketplace.
Internet marketing.
Sustainability.
3-0365-7096-9
Ozuem, Wilson, editor.
Ranfagni. Silvia, editor.
language English
format eBook
author2 Ozuem, Wilson,
Ranfagni. Silvia,
author_facet Ozuem, Wilson,
Ranfagni. Silvia,
author2_variant w o wo
r s rs
author2_role TeilnehmendeR
TeilnehmendeR
title Sustainable Marketing, Branding and CSR in the Digital Economy /
spellingShingle Sustainable Marketing, Branding and CSR in the Digital Economy /
title_full Sustainable Marketing, Branding and CSR in the Digital Economy / edited by Wilson Ozuem, Silvia Ranfagni.
title_fullStr Sustainable Marketing, Branding and CSR in the Digital Economy / edited by Wilson Ozuem, Silvia Ranfagni.
title_full_unstemmed Sustainable Marketing, Branding and CSR in the Digital Economy / edited by Wilson Ozuem, Silvia Ranfagni.
title_auth Sustainable Marketing, Branding and CSR in the Digital Economy /
title_new Sustainable Marketing, Branding and CSR in the Digital Economy /
title_sort sustainable marketing, branding and csr in the digital economy /
publisher MDPI - Multidisciplinary Digital Publishing Institute,
publishDate 2023
physical 1 online resource (120 pages)
isbn 3-0365-7097-7
3-0365-7096-9
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.1265 S878 42023
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.872
dewey-sort 3658.872
dewey-raw 658.872
dewey-search 658.872
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