Brand Fusion : : Purpose-driven brand strategy / / Tom Williams, Terry Smith.
Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies – the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning. It fuses theory-p...
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| Superior document: | Title is part of eBook package: De Gruyter DG Plus DeG Package 2022 Part 1 |
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| VerfasserIn: | |
| Place / Publishing House: | Berlin ;, Boston : : De Gruyter, , [2022] ©2022 |
| Year of Publication: | 2022 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (IX, 611 p.) |
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