The brand IDEA : : managing nonprofit brands with integrity, democracy and affinity / / Nathalie Laidler-Kylande and Julia Shepard Stenzel.
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| Place / Publishing House: | San Francisco : : Jossey Bass & Pfeiffer Imprints, Wiley,, [2014] 2014 |
| Year of Publication: | 2014 |
| Edition: | First edition. |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (234 pages) |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9781118555835 (hardback) 9781118573303 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Nathalie Laidler-Kylande and Julia Shepard Stenzel. |