The brand IDEA : : managing nonprofit brands with integrity, democracy and affinity / / Nathalie Laidler-Kylande and Julia Shepard Stenzel.
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| Place / Publishing House: | San Francisco : : Jossey Bass & Pfeiffer Imprints, Wiley,, [2014] 2014 |
| Year of Publication: | 2014 |
| Edition: | First edition. |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (234 pages) |
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| 008 | 130819t20142014cau ob 001 0 eng d | ||
| 020 | |z 9781118555835 (hardback) | ||
| 020 | |a 9781118573303 |q (electronic bk.) | ||
| 035 | |a (MiAaPQ)5001550545 | ||
| 035 | |a (Au-PeEL)EBL1550545 | ||
| 035 | |a (CaPaEBR)ebr10799795 | ||
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| 035 | |a (OCoLC)863203909 | ||
| 040 | |a MiAaPQ |b eng |e rda |e pn |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HD62.6 |b .L35 2014 | |
| 082 | 0 | |a 658/.048 |2 23 | |
| 100 | 1 | |a Laidler-Kylande, Nathalie, |d 1965- | |
| 245 | 1 | 4 | |a The brand IDEA : |b managing nonprofit brands with integrity, democracy and affinity / |c Nathalie Laidler-Kylande and Julia Shepard Stenzel. |
| 250 | |a First edition. | ||
| 264 | 1 | |a San Francisco : |b Jossey Bass & Pfeiffer Imprints, Wiley, |c [2014] | |
| 264 | 4 | |c 2014 | |
| 300 | |a 1 online resource (234 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Nonprofit organizations |x Management. | |
| 650 | 0 | |a Nonprofit organizations |x Marketing. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Stenzel, Julia Shepard, |d 1964- | |
| 776 | 0 | 8 | |i Print version: |a Laidler-Kylande, Nathalie, 1965- |t Brand IDEA. |d San Francisco : Jossey Bass & Pfeiffer Imprints, Wiley, [2014] |h , xviii214 pages |z 9781118555835 |w (DLC) 2013030361 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1550545 |z Click to View |