The brand IDEA : : managing nonprofit brands with integrity, democracy and affinity /

The brand IDEA : : managing nonprofit brands with integrity, democracy and affinity / / Nathalie Laidler-Kylande and Julia Shepard Stenzel.

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Laidler-Kylande, Nathalie, 1965-
TeilnehmendeR:
Stenzel, Julia Shepard, 1964-
Place / Publishing House:San Francisco : : Jossey Bass & Pfeiffer Imprints, Wiley,, [2014]
2014
Year of Publication:2014
Edition:First edition.
Language:English
Online Access:
Physical Description:1 online resource (234 pages)
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record_format marc
spelling Laidler-Kylande, Nathalie, 1965-
The brand IDEA : managing nonprofit brands with integrity, democracy and affinity / Nathalie Laidler-Kylande and Julia Shepard Stenzel.
First edition.
San Francisco : Jossey Bass & Pfeiffer Imprints, Wiley, [2014]
2014
1 online resource (234 pages)
text rdacontent
computer rdamedia
online resource rdacarrier
Includes bibliographical references and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Nonprofit organizations Management.
Nonprofit organizations Marketing.
Electronic books.
Stenzel, Julia Shepard, 1964-
Print version: Laidler-Kylande, Nathalie, 1965- Brand IDEA. San Francisco : Jossey Bass & Pfeiffer Imprints, Wiley, [2014] , xviii214 pages 9781118555835 (DLC) 2013030361
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1550545 Click to View
language English
format eBook
author Laidler-Kylande, Nathalie, 1965-
spellingShingle Laidler-Kylande, Nathalie, 1965-
The brand IDEA : managing nonprofit brands with integrity, democracy and affinity /
author_facet Laidler-Kylande, Nathalie, 1965-
Stenzel, Julia Shepard, 1964-
author_variant n l k nlk
author2 Stenzel, Julia Shepard, 1964-
author2_variant j s s js jss
author2_role TeilnehmendeR
author_sort Laidler-Kylande, Nathalie, 1965-
title The brand IDEA : managing nonprofit brands with integrity, democracy and affinity /
title_sub managing nonprofit brands with integrity, democracy and affinity /
title_full The brand IDEA : managing nonprofit brands with integrity, democracy and affinity / Nathalie Laidler-Kylande and Julia Shepard Stenzel.
title_fullStr The brand IDEA : managing nonprofit brands with integrity, democracy and affinity / Nathalie Laidler-Kylande and Julia Shepard Stenzel.
title_full_unstemmed The brand IDEA : managing nonprofit brands with integrity, democracy and affinity / Nathalie Laidler-Kylande and Julia Shepard Stenzel.
title_auth The brand IDEA : managing nonprofit brands with integrity, democracy and affinity /
title_new The brand IDEA :
title_sort the brand idea : managing nonprofit brands with integrity, democracy and affinity /
publisher Jossey Bass & Pfeiffer Imprints, Wiley,
publishDate 2014
physical 1 online resource (234 pages)
edition First edition.
isbn 9781118573303
9781118555835
callnumber-first H - Social Science
callnumber-subject HD - Industries, Land Use, Labor
callnumber-label HD62
callnumber-sort HD 262.6 L35 42014
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1550545
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658/.048
dewey-sort 3658 248
dewey-raw 658/.048
dewey-search 658/.048
oclc_num 863203909
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is_hierarchy_title The brand IDEA : managing nonprofit brands with integrity, democracy and affinity /
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