Purchasing Behavior and Personal Attributes / / Ronald E. Frank, Thomas Lodahl, William F. Massy.
This book is primarily concerned with assessing the relations between household socioeconomic and personality characteristics and purchasing behavior for frequently purchased branded grocery items.
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| Superior document: | Title is part of eBook package: De Gruyter University of Pennsylvania Press Package Archive 1898-1999 |
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| VerfasserIn: | |
| Place / Publishing House: | Philadelphia : : University of Pennsylvania Press, , [1968] ©1968 |
| Year of Publication: | 1968 |
| Language: | English |
| Series: | Anniversary Collection
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| Online Access: | |
| Physical Description: | 1 online resource (176 p.) |
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