Purchasing Behavior and Personal Attributes / / Ronald E. Frank, Thomas Lodahl, William F. Massy.

• Superior document: Title is part of eBook package: De Gruyter University of Pennsylvania Press Package Archive 1898-1999
• VerfasserIn: Massy, William F.,; Frank, Ronald E.,; Lodahl, Thomas,
• Place / Publishing House: Philadelphia : : University of Pennsylvania Press, , [1968]; ©1968
• Year of Publication: 1968
• Language: English
• Series: Anniversary Collection
• Physical Description: 1 online resource (176 p.)
• Other title: Frontmatter --; PREFACE --; TABLE OF CONTENTS --; TABLES --; I INTRODUCTION AND PLAN OF THE STUDY --; II THE DIMENSIONS OF PURCHASING BEHAVIOR --; III FURTHER ANALYSIS OF PURCHASING BEHAVIOR DIMENSIONS --; IV THE DESCRIPTION OF PERSONALITY AND SOCIO-ECONOMIC STATUS --; V EXPERIMENTS ON THE ANALYSIS SAMPLE --; VI RELATIONSHIPS BETWEEN PERSONALITY AND PURCHASING BEHAVIOR --; APPENDICES --; APPENDICES A TABLES --; APPENDIX B THE EDWARDS PERSONAL PREFERENCE SCHEDULE --; CONCLUSIONS --; INDEX
• Format: Mode of access: Internet via World Wide Web.
• ISBN: 9781512817850; 9783110442526
• DOI: 10.9783/9781512817850?locatt=mode:legacy
• Access: restricted access
• Hierarchical level: Monograph
• Statement of Responsibility: Ronald E. Frank, Thomas Lodahl, William F. Massy.

This book is primarily concerned with assessing the relations between household socioeconomic and personality characteristics and purchasing behavior for frequently purchased branded grocery items.