Purchasing Behavior and Personal Attributes / / Ronald E. Frank, Thomas Lodahl, William F. Massy.

This book is primarily concerned with assessing the relations between household socioeconomic and personality characteristics and purchasing behavior for frequently purchased branded grocery items.

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter University of Pennsylvania Press Package Archive 1898-1999
VerfasserIn:
Place / Publishing House:Philadelphia : : University of Pennsylvania Press, , [1968]
©1968
Year of Publication:1968
Language:English
Series:Anniversary Collection
Online Access:
Physical Description:1 online resource (176 p.)
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100 1 |a Massy, William F.,   |e author.  |4 aut  |4 http://id.loc.gov/vocabulary/relators/aut 
245 1 0 |a Purchasing Behavior and Personal Attributes /  |c Ronald E. Frank, Thomas Lodahl, William F. Massy. 
264 1 |a Philadelphia :   |b University of Pennsylvania Press,   |c [1968] 
264 4 |c ©1968 
300 |a 1 online resource (176 p.) 
336 |a text  |b txt  |2 rdacontent 
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505 0 0 |t Frontmatter --   |t PREFACE --   |t TABLE OF CONTENTS --   |t TABLES --   |t I INTRODUCTION AND PLAN OF THE STUDY --   |t II THE DIMENSIONS OF PURCHASING BEHAVIOR --   |t III FURTHER ANALYSIS OF PURCHASING BEHAVIOR DIMENSIONS --   |t IV THE DESCRIPTION OF PERSONALITY AND SOCIO-ECONOMIC STATUS --   |t V EXPERIMENTS ON THE ANALYSIS SAMPLE --   |t VI RELATIONSHIPS BETWEEN PERSONALITY AND PURCHASING BEHAVIOR --   |t APPENDICES --   |t APPENDICES A TABLES --   |t APPENDIX B THE EDWARDS PERSONAL PREFERENCE SCHEDULE --   |t CONCLUSIONS --   |t INDEX 
506 0 |a restricted access  |u http://purl.org/coar/access_right/c_16ec  |f online access with authorization  |2 star 
520 |a This book is primarily concerned with assessing the relations between household socioeconomic and personality characteristics and purchasing behavior for frequently purchased branded grocery items. 
530 |a Issued also in print. 
538 |a Mode of access: Internet via World Wide Web. 
546 |a In English. 
588 0 |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2022) 
650 0 |a Consumer behavior. 
650 0 |a Motivation research (Marketing). 
650 7 |a BUSINESS & ECONOMICS / Consumer Behavior.  |2 bisacsh 
653 |a Business. 
653 |a Economics. 
700 1 |a Frank, Ronald E.,   |e author.  |4 aut  |4 http://id.loc.gov/vocabulary/relators/aut 
700 1 |a Lodahl, Thomas,   |e author.  |4 aut  |4 http://id.loc.gov/vocabulary/relators/aut 
773 0 8 |i Title is part of eBook package:  |d De Gruyter  |t University of Pennsylvania Press Package Archive 1898-1999  |z 9783110442526 
776 0 |c print  |z 9780812275681 
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