Laddering : unlocking the potential of consumer behavior / / Eric V. Holtzclaw ; [illustrations by Kaitlyn Holtzclaw].
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| Year of Publication: | 2013 |
| Language: | English |
| Online Access: | |
| Physical Description: | xvi, 208 p. :; ill. |
| Notes: | Includes index. |
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| ISBN: | 9781118566121 (cloth) 9781118652978 (electronic bk.) |
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| Hierarchical level: | Monograph |
| Statement of Responsibility: | Eric V. Holtzclaw ; [illustrations by Kaitlyn Holtzclaw]. |