Laddering : unlocking the potential of consumer behavior / / Eric V. Holtzclaw ; [illustrations by Kaitlyn Holtzclaw].
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Year of Publication: | 2013 |
Language: | English |
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Physical Description: | xvi, 208 p. :; ill. |
Notes: | Includes index. |
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ISBN: | 9781118566121 (cloth) 9781118652978 (electronic bk.) |
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Hierarchical level: | Monograph |
Statement of Responsibility: | Eric V. Holtzclaw ; [illustrations by Kaitlyn Holtzclaw]. |