Laddering : unlocking the potential of consumer behavior /

Laddering : unlocking the potential of consumer behavior / / Eric V. Holtzclaw ; [illustrations by Kaitlyn Holtzclaw].

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ProQuest (Firm)
Holtzclaw, Eric, 1973-
TeilnehmendeR:
Holtzclaw, Kaitlyn.
ProQuest (Firm)
Year of Publication:2013
Language:English
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Physical Description:xvi, 208 p. :; ill.
Notes:Includes index.
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(CaPaEBR)ebr10728379
(OCoLC)835118553
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record_format marc
spelling Holtzclaw, Eric, 1973-
Laddering [electronic resource] : unlocking the potential of consumer behavior / Eric V. Holtzclaw ; [illustrations by Kaitlyn Holtzclaw].
Hoboken, N.J. : John Wiley & Sons, Inc., 2013.
xvi, 208 p. : ill.
Includes index.
History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Consumer behavior.
Electronic books.
Holtzclaw, Kaitlyn.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1313515 Click to View
language English
format Electronic
eBook
author Holtzclaw, Eric, 1973-
spellingShingle Holtzclaw, Eric, 1973-
Laddering unlocking the potential of consumer behavior /
History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study.
author_facet Holtzclaw, Eric, 1973-
Holtzclaw, Kaitlyn.
ProQuest (Firm)
ProQuest (Firm)
author_variant e h eh
author2 Holtzclaw, Kaitlyn.
ProQuest (Firm)
author2_variant k h kh
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Holtzclaw, Eric, 1973-
title Laddering unlocking the potential of consumer behavior /
title_sub unlocking the potential of consumer behavior /
title_full Laddering [electronic resource] : unlocking the potential of consumer behavior / Eric V. Holtzclaw ; [illustrations by Kaitlyn Holtzclaw].
title_fullStr Laddering [electronic resource] : unlocking the potential of consumer behavior / Eric V. Holtzclaw ; [illustrations by Kaitlyn Holtzclaw].
title_full_unstemmed Laddering [electronic resource] : unlocking the potential of consumer behavior / Eric V. Holtzclaw ; [illustrations by Kaitlyn Holtzclaw].
title_auth Laddering unlocking the potential of consumer behavior /
title_new Laddering
title_sort laddering unlocking the potential of consumer behavior /
publisher John Wiley & Sons, Inc.,
publishDate 2013
physical xvi, 208 p. : ill.
contents History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study.
isbn 9781118652978 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.32 H637 42013
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1313515
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/342
dewey-sort 3658.8 3342
dewey-raw 658.8/342
dewey-search 658.8/342
oclc_num 835118553
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