Laddering : unlocking the potential of consumer behavior / / Eric V. Holtzclaw ; [illustrations by Kaitlyn Holtzclaw].
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| Year of Publication: | 2013 |
| Language: | English |
| Online Access: | |
| Physical Description: | xvi, 208 p. :; ill. |
| Notes: | Includes index. |
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| 010 | |z 2013008506 | ||
| 020 | |z 9781118566121 (cloth) | ||
| 020 | |a 9781118652978 (electronic bk.) | ||
| 035 | |a (MiAaPQ)5001313515 | ||
| 035 | |a (Au-PeEL)EBL1313515 | ||
| 035 | |a (CaPaEBR)ebr10728379 | ||
| 035 | |a (OCoLC)835118553 | ||
| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5415.32 |b .H637 2013 | |
| 082 | 0 | 4 | |a 658.8/342 |2 23 |
| 100 | 1 | |a Holtzclaw, Eric, |d 1973- | |
| 245 | 1 | 0 | |a Laddering |h [electronic resource] : |b unlocking the potential of consumer behavior / |c Eric V. Holtzclaw ; [illustrations by Kaitlyn Holtzclaw]. |
| 260 | |a Hoboken, N.J. : |b John Wiley & Sons, Inc., |c 2013. | ||
| 300 | |a xvi, 208 p. : |b ill. | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Consumer behavior. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Holtzclaw, Kaitlyn. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1313515 |z Click to View |