Consumer behavior : women and shopping / / Patricia Huddleston, Stella Minahan.
What does shopping mean to American women? This question is the focus of our book. We profile the American woman and examine how life has changed since her grandmother was young. Women have many choices about when and where to shop; thus retailers need to understand her needs and wants to attract an...
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| Superior document: | Consumer behavior collection |
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| TeilnehmendeR: | |
| Year of Publication: | 2011 |
| Edition: | 1st ed. |
| Language: | English |
| Series: | Consumer behavior collection.
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| Online Access: | |
| Physical Description: | 1 electronic text (132 p.) :; digital file. |
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| Other title: | Women and shopping. |
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| Summary: | What does shopping mean to American women? This question is the focus of our book. We profile the American woman and examine how life has changed since her grandmother was young. Women have many choices about when and where to shop; thus retailers need to understand her needs and wants to attract and maintain her business. |
| Format: | Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. |
| Bibliography: | Includes bibliographical references (p. 113-128) and index. |
| ISBN: | 9781606491676 (pbk.) 9781606491683 (electronic bk.) |
| Access: | Access restricted to authorized users and institutions. |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Patricia Huddleston, Stella Minahan. |