Consumer behavior : women and shopping / / Patricia Huddleston, Stella Minahan.
What does shopping mean to American women? This question is the focus of our book. We profile the American woman and examine how life has changed since her grandmother was young. Women have many choices about when and where to shop; thus retailers need to understand her needs and wants to attract an...
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| Superior document: | Consumer behavior collection |
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| TeilnehmendeR: | |
| Year of Publication: | 2011 |
| Edition: | 1st ed. |
| Language: | English |
| Series: | Consumer behavior collection.
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| Online Access: | |
| Physical Description: | 1 electronic text (132 p.) :; digital file. |
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