Designing brand identity : an essential guide for the whole branding team / / Alina Wheeler.
"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edit...
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| Year of Publication: | 2013 |
| Edition: | 4th ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | x, 325 p. :; col. ill. |
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