Designing brand identity : an essential guide for the whole branding team / / Alina Wheeler.
"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edit...
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| Year of Publication: | 2013 |
| Edition: | 4th ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | x, 325 p. :; col. ill. |
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500918218 |
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(MiAaPQ)500918218 (Au-PeEL)EBL918218 (CaPaEBR)ebr10613604 (CaONFJC)MIL401291 (OCoLC)823248046 |
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Wheeler, Alina. Designing brand identity [electronic resource] : an essential guide for the whole branding team / Alina Wheeler. 4th ed. Hoboken, N.J. : John Wiley & Sons, Inc., 2013. x, 325 p. : col. ill. Includes bibliographical references and index. "A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"-- Provided by publisher. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Brand name products. Branding (Marketing) Trademarks Design. Advertising Brand name products. Electronic books. ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=918218 Click to View |
| language |
English |
| format |
Electronic eBook |
| author |
Wheeler, Alina. |
| spellingShingle |
Wheeler, Alina. Designing brand identity an essential guide for the whole branding team / |
| author_facet |
Wheeler, Alina. ProQuest (Firm) ProQuest (Firm) |
| author_variant |
a w aw |
| author2 |
ProQuest (Firm) |
| author2_role |
TeilnehmendeR |
| author_corporate |
ProQuest (Firm) |
| author_sort |
Wheeler, Alina. |
| title |
Designing brand identity an essential guide for the whole branding team / |
| title_sub |
an essential guide for the whole branding team / |
| title_full |
Designing brand identity [electronic resource] : an essential guide for the whole branding team / Alina Wheeler. |
| title_fullStr |
Designing brand identity [electronic resource] : an essential guide for the whole branding team / Alina Wheeler. |
| title_full_unstemmed |
Designing brand identity [electronic resource] : an essential guide for the whole branding team / Alina Wheeler. |
| title_auth |
Designing brand identity an essential guide for the whole branding team / |
| title_new |
Designing brand identity |
| title_sort |
designing brand identity an essential guide for the whole branding team / |
| publisher |
John Wiley & Sons, Inc., |
| publishDate |
2013 |
| physical |
x, 325 p. : col. ill. |
| edition |
4th ed. |
| isbn |
9781118418741 (electronic bk.) |
| callnumber-first |
H - Social Science |
| callnumber-subject |
HD - Industries, Land Use, Labor |
| callnumber-label |
HD69 |
| callnumber-sort |
HD 269 B7 W44 42013 |
| genre |
Electronic books. |
| genre_facet |
Electronic books. |
| url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=918218 |
| illustrated |
Illustrated |
| dewey-hundreds |
600 - Technology |
| dewey-tens |
650 - Management & public relations |
| dewey-ones |
658 - General management |
| dewey-full |
658.8/27 |
| dewey-sort |
3658.8 227 |
| dewey-raw |
658.8/27 |
| dewey-search |
658.8/27 |
| oclc_num |
823248046 |
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Designing brand identity an essential guide for the whole branding team / |
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