Corporate branding : purpose/people/process : towards the second wave of corporate branding / / edited by Majken Schultz, Yun Mi Antorini & Fabian F. Csaba.
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| Year of Publication: | 2005 |
| Edition: | 1. ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | 252 p. :; ill. |
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| Bibliography: | Includes bibliographical references (p. 233-252). |
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| ISBN: | 9788763001403 8763001403 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | edited by Majken Schultz, Yun Mi Antorini & Fabian F. Csaba. |