All you need is a good idea! : how to create marketing messages that actually get results /

All you need is a good idea! : how to create marketing messages that actually get results / / Jay H. Heyman.

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Bibliographic Details
:	ProQuest (Firm) Heyman, Jay H., 1939-
TeilnehmendeR:	ProQuest (Firm)
Year of Publication:	2008
Language:	English
Online Access:	https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=343698
Physical Description:	xxix, 236 p.
Notes:	Includes index.
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