All you need is a good idea! : how to create marketing messages that actually get results /

All you need is a good idea! : how to create marketing messages that actually get results / / Jay H. Heyman.

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ProQuest (Firm)
Heyman, Jay H., 1939-
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2008
Language:English
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Physical Description:xxix, 236 p.
Notes:Includes index.
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record_format marc
spelling Heyman, Jay H., 1939-
All you need is a good idea! [electronic resource] : how to create marketing messages that actually get results / Jay H. Heyman.
Hoboken, N.J. : Wiley, c2008.
xxix, 236 p.
Includes index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing.
Advertising.
Small business marketing.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=343698 Click to View
language English
format Electronic
eBook
author Heyman, Jay H., 1939-
spellingShingle Heyman, Jay H., 1939-
All you need is a good idea! how to create marketing messages that actually get results /
author_facet Heyman, Jay H., 1939-
ProQuest (Firm)
ProQuest (Firm)
author_variant j h h jh jhh
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Heyman, Jay H., 1939-
title All you need is a good idea! how to create marketing messages that actually get results /
title_sub how to create marketing messages that actually get results /
title_full All you need is a good idea! [electronic resource] : how to create marketing messages that actually get results / Jay H. Heyman.
title_fullStr All you need is a good idea! [electronic resource] : how to create marketing messages that actually get results / Jay H. Heyman.
title_full_unstemmed All you need is a good idea! [electronic resource] : how to create marketing messages that actually get results / Jay H. Heyman.
title_auth All you need is a good idea! how to create marketing messages that actually get results /
title_new All you need is a good idea!
title_sort all you need is a good idea! how to create marketing messages that actually get results /
publisher Wiley,
publishDate 2008
physical xxix, 236 p.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415 H449 42008
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=343698
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8
dewey-sort 3658.8
dewey-raw 658.8
dewey-search 658.8
oclc_num 608622873
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is_hierarchy_title All you need is a good idea! how to create marketing messages that actually get results /
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