Lean CX : : How to Differentiate at Low Cost and Least Risk / / Robert Dew, Bill Russell, Cyrus Allen, George Bej.
In recent years, many companies have realised customer experience (CX) is the new marketing battle ground. Substantial investments have been made to map customer journeys, identify pain points and improve CX to try and create cut-through. Using real world applications to introduce next generation de...
Saved in:
| Superior document: | Title is part of eBook package: De Gruyter DG Ebook Package English 2021 |
|---|---|
| VerfasserIn: | |
| MitwirkendeR: | |
| Place / Publishing House: | Berlin ;, Boston : : De Gruyter, , [2021] ©2021 |
| Year of Publication: | 2021 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (XXX, 208 p.) :; 60 short cases studies in boxed text |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|