Marketing Libraries in a Web 2.0 World / / ed. by Réjean Savard, Dinesh Gupta.
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are explorin...
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| Superior document: | Title is part of eBook package: De Gruyter DGBA Backlist Complete English Language 2000-2014 PART1 |
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| MitwirkendeR: | |
| HerausgeberIn: | |
| Place / Publishing House: | Berlin ;, Boston : : De Gruyter Saur, , [2011] ©2011 |
| Year of Publication: | 2011 |
| Language: | English |
| Series: | IFLA Publications ,
145 |
| Online Access: | |
| Physical Description: | 1 online resource (161 p.) |
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Participants:
International Federation of Library Associations and Institutions. Management and Marketing Section. [ ];
ProQuest (Firm) [ ];
Gupta, Dinesh K. [ TeilnehmendeR ];
Savard, Rejean, 1950- [ TeilnehmendeR ];
International Federation of Library Associations and Institutions. Management and Marketing Section. [ TeilnehmendeR ];
...
Published: c2011.
Superior document: IFLA publications, 145
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Published: c2011.
Superior document: IFLA publications, 145